Terms of Service

Marcenta is a software service for marketing analytics, reporting, anomaly detection, planning, connected data ingestion, collaboration, and AI-assisted analysis.

Some features may be labeled beta, preview, or experimental. Those features may change more quickly and may have reduced support or reliability compared with generally available features.

You must be at least 18 years old and able to enter into a binding agreement. You are responsible for safeguarding your credentials, maintaining accurate account information, and all activity that occurs under your account.

You must ensure that users you invite are authorised to access your workspace and connected data.

Marcenta may offer free access, free trials, paid subscriptions, usage-based limits, and feature gated plans. Available plan tiers, pricing, included limits, and feature entitlements may be shown in the product, on our pricing pages, in checkout, or in an order form.

If you start a trial or paid plan, you authorise us and our billing provider to process the corresponding subscription. Trials may convert to paid subscriptions unless cancelled before the end of the trial period, as stated at checkout.

We may enforce plan-specific limits, including limits on connected sources, AI usage, credits, features, seats, or other Service capacity. If you exceed a limit, we may restrict further use of the affected feature until you upgrade, purchase more capacity, or the applicable billing period resets.

Fees are non-refundable except where required by law or expressly stated otherwise in writing. You are responsible for applicable taxes, duties, and similar charges other than taxes based on our net income.

You retain ownership of your data. By using the Service, you grant us a limited right to host, use, copy, transmit, transform, and otherwise process your data as necessary to provide, secure, support, and improve the Service for you.

You are responsible for ensuring that you have all rights, permissions, notices, and lawful bases required to connect third-party sources and provide data to Marcenta.

You must not use the Service to submit sensitive or regulated data that the Service is not designed to support, including special-category health data, government ID numbers, or payment card data, unless we expressly agree in writing.

Marcenta includes AI-assisted features that may generate summaries, insights, explanations, plans, charts, and other outputs. AI output may be incomplete, inaccurate, or unsuitable for your specific circumstances.

You are responsible for reviewing AI output before relying on it for business, financial, marketing, legal, or operational decisions.

We do not use your customer data to train third-party general-purpose AI models without your explicit consent.

You agree not to:

• Use the Service in violation of applicable law or third-party rights
• Upload or process data you do not have the right to use
• Attempt to gain unauthorised access to the Service or related systems
• Interfere with the integrity, security, or performance of the Service
• Reverse engineer or attempt to extract source code except where law prohibits restriction
• Use the Service to build a competing dataset, service, or model in a manner that violates these Terms
• Misuse AI features for unlawful, deceptive, or harmful activity

We may modify, improve, suspend, or discontinue parts of the Service from time to time. We do not guarantee that every feature will remain available indefinitely.

We may release updates, bug fixes, and security changes without prior notice where reasonably necessary.

You may stop using the Service at any time. We may suspend or terminate your access if you violate these Terms, fail to pay applicable fees, create security or legal risk, exceed plan entitlements in a way that cannot reasonably be supported, or if continued provision of the Service is no longer commercially or legally feasible.

After termination, we may delete or de-identify data in accordance with our retention practices, except where retention is required by law or reasonably necessary for security, audit, billing, or dispute resolution purposes.