Observability

Know the moment something goes wrong.

Continuous statistical anomaly detection across all your marketing channels. The AI investigates - root cause, impact, action - before your team opens a dashboard.

Median/MAD detection - fires only when deviation is real
Full AI investigation: what, why, and what to do
5 severity levels with smart routing
High severity -> human. Low/medium -> AI handles autonomously
HighOrganic sessions
↓ 38%
AI investigating
MediumLinkedIn CPL
↑ 22%
AI monitoring
LowMQL -> SQL conv.
↓ 2pp
Auto-monitoring
AI
AI analyst

Drop is channel-specific to organic. GSC position fell 4.2 → 9.1 on key pages. Not self-correcting.

How it works

From anomaly to action in seconds.

Detection

Marcenta runs statistical analysis across all connected sources every day. Using Median/MAD deviation scoring, it fires only when the deviation is genuinely significant - not just a threshold crossed. No noise, no false positives.

Traffic trend
Deviation score 3.8x baselineFlag raised
AI investigation
What Happened
Organic sessions dropped 38% vs 90-day median.
Why
Ranking decline across /product, /pricing, /demo.
What To Do
Run SEO recovery playbook and refresh high-intent pages.

Investigation

The moment a flag fires, the AI analyst gets to work. It pulls channel breakdowns, checks correlated metrics, reviews 90 days of history, and generates a three-part analysis: what happened, why it happened, and exactly what to do. Evidence-backed, not guessed.

Action

High severity flags route to a human - with the full investigation already done. Low and medium severity flags are handled autonomously by the Marcenta Agent. Daily updates, auto-resolved when the metric recovers, escalated if it does not.

Task from flag
Audit GA4 direct channel tracking
Source: Organic sessions drop - High severity
AI assignedLOOP CLOSED
< 5 min

Anomaly to flag with full AI analysis

90 days

Historical context in every investigation

5

Severity levels with smart human/AI routing

Zero

Manual investigation for low and medium severity

Stop finding out days later.

Marcenta watches your marketing 24/7 so you do not have to.

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