Reports

AI-powered analysis on any dataset.

Dynamic data exploration with natural language queries, evidence-backed insight chips, and driver breakdowns. Not a data export - a diagnostic sandbox.

Natural language queries against live data
Insight chips with one-click Why panel
Driver analysis backed by actual query evidence
Evidence modal - see the raw data behind every insight
CTR
3.8%
+22%
CPL
₹2,250
+22%
Leads
148
+11%
LinkedIn Campaign Performance
Spend increase is primary driver
Why panel: Audience overlap +3 campaigns reduced reach by ~40%.
What you can do

From question to evidence, in seconds.

Ask anything

Type a question in plain English and get a structured answer backed by your live marketing data. No SQL, no analyst, no waiting.

Why did CPL spike last week?
CPL rose 22%. Primary driver: audience overlap across 3 campaigns.
AI insight: CTR up 22%
Why panel: drivers, segments, caveats with linked query evidence.

Insight chips and Why panel

Every chart surface has an AI insight chip. Clicking it opens the Why panel - a three-column breakdown of drivers, segments, and caveats, each backed by the actual query that generated it.

Evidence modal

Every insight links to the raw data that produced it. Open the evidence modal to see the actual rows, verify the analysis, and share with your team.

Evidence modal
CampaignSpendCPLLeads
A1 Retargeting₹420k₹2,310182
B2 Expansion₹360k₹2,540141
C3 Remarketing₹290k₹2,120136
NL

Natural language - no SQL required

90 days

Historical context in every query

3 cols

Drivers, segments, caveats in every Why panel

Live

Queries run against your live connected data

Stop exporting data into spreadsheets.

Ask your marketing data a question and get an answer in seconds.

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