Tests

Run experiments. Build a playbook that works.

Structured marketing experiments with automated before/after measurement, confidence scoring, and a growing library of proven playbooks - so you know what actually works.

Structured test creation with hypothesis and goals
Automated before/after measurement
Confidence scoring on every result
Proven playbooks from resolved tests
Test setup
Hypothesis: +50% LinkedIn budget improves MQL quality without raising CPL.
Before / After
Before
After
Confidence score: 94%
What you can do

From test design to proven playbooks.

Structured experiments

Create a test with a clear hypothesis, target metric, expected outcome, duration, and owner. Every experiment is documented before it starts.

Hypothesis
Primary metric
Duration
Owner
Measurement
Confidence: 91%

Automated measurement

Marcenta automatically measures the before and after state for your chosen metric. No manual data pulling, no spreadsheet comparisons.

Playbook library

Every successful test is added to your playbook library. Future team members can see what worked, in what context, and replicate it.

LinkedIn audience split test
Pricing page CTA experiment
Email sequence timing test
Auto

Before/after measurement, no manual work

Confidence

Statistical scoring on every result

Library

Growing playbook of what works

Zero

Spreadsheets for experiment tracking

Stop guessing what works.

Run structured experiments and build a library of proven marketing playbooks.

No credit card required · Setup in 60 seconds